Events passed in Google Analytics integration are missing attribution data

Incident Report for CallRail

Resolved

The issue is now resolved. Note that due to GA processing times, you may need to wait until tomorrow (5/14) to see this reflected in your reports.

Posted May 13, 2025 - 16:12 EDT

Identified

We have been made aware of a change in format for the session cookie issued by Google Analytics (GA4) that is causing events to be passed without standard GA4 attribution data. This impacts calls and texts to website pools as well as form submissions that are sent to GA4 via our integration. These events will show in report with attribution data of "not set" and default channel grouping of "undefined".

In-app reporting and other integrations are not impacted.

Posted May 13, 2025 - 13:59 EDT

This incident affected: Integrations (Google Analytics).